Souvenir stores in tourist destinations often carried greeting cards that targeted travelers.
Retail outlets that specialize in the sale of greeting cards are also classified in this industry.
Products, operations technology, major products sold by gift stores include souvenirs and novelty items (about 25 of sales seasonal decorations (15 and greeting cards (10).
Mulitchannel News, 6 September 1999.Greeting cards are commonly windandweather com promo code purchased for a variety of special events, from birthdays to weddings to holidays."Disney Shuts espn Stores, Touts Web."."Very Best Not Good Enough." The Business Journal, 18 November 1996.Companies in this industry operate physical retail stores specializing in gifts, novelty items, greeting cards, and souvenirs.Small companies can compete effectively by selling specialty products, providing superior service, or delivering a unique customer experience.

The profitability of individual companies depends on effective merchandising and the ability to generate store traffic.
Consumer product revenues were 3 billion in 1999, a 5 percent drop from 1998, due to declines in worldwide merchandise licensing and sales from the Disney Stores.
These stores were located in shopping centers, near tourist destinations such as monuments or resorts, or even in museums, zoos, hotels, and airports.Bureau of the Census, Retail Sales: Gift, Novelty, and Souvenir Stores mrtsmpcsm45322USN, retrieved from fred, Federal Reserve Bank.The greeting card industry diversified considerably since its beginnings in the 19th century.information Week, Disney Press Release, 4 November 1999.Hallmark and American Greetings both began to sell over the Internet.